As I think we all expected, Marvel’s The Avengers did very well this weekend, with an estimated $200.3 million in ticket sales. It’s been out overseas for 12 days now, bringing it to a total of $641.8 million so far. Disney’s press release points out these record-setting markers:
Highest-grossing domestic debut of all time (beating out the previous winner, Harry Potter and the Deathly Hallows — part 2)
Fastest movie to reach $200 million domestically
Friday’s $80.5 million is the second highest single day take of all time
Saturday’s box office of $69.7 million is the highest Saturday take of all time; it also set a record for biggest Sunday
Biggest opening weekend of all time in Mexico, Brazil, Argentina, Ecuador, Peru, central America, Bolivia, Hong Kong, Malaysia, new Zealand, and Philippines
Audience members really liked the movie, giving it an A+ CinemaScore. ICv2 points out that 40% of the audience was women, which “means that the movie was seen by a very large number of females.” The film cost $220 million, the most expensive marvel Studios movie so far. I found this final line of the press release particularly telling:
Marvel’s The Avengers is the first marvel Studios film to be marketed and distributed by The Walt Disney Studios.
Are they saying “we know how to do it best”? Or is this a way to make marketing feel better after they took some of the blame for the failure of John Carter?
More thoughts on the Avengers Movie, particularly MoneyThe Avengers continues setting box-office records. Last weekend, its second in U.S. release, it brought in over $100 million, which set a second-weekend record and took it to one billion dollars overall. It’s now the 11th biggest moneymaker ever, and it’s still climbing. but there’s more to life than money.…
Dark Knight sets Box office RecordThe new Batman movie, The Dark Knight, set a new box office record, according to the new York Times. Warner estimates that the film made $155.3 million over the three-day weekend, beating the previous record-holder, Spider-Man 3, which made $151.1 million. $18.5 million came from the midnight showings, which were…
Plenty of wonder woman merchandise AvailableSome worried whether the wonder woman movie was getting enough marketing, but qualms were set aside after its opening weekend set records: wonder woman was a box office smash on its opening weekend, raking in more than $100 million domestically — a new record for a movie directed by a…